It’s no surprise that social media has become one of the major platforms for marketing. While almost everyone has a Facebook or Twitter account, chances are – you will be getting a good number of leads.
Starting up an account on Facebook or Twitter is very easy, but utilizing your account to help aide in business can be very tricky. We’ve gathered 3 easy steps to help you generate leads on Facebook and Twitter.
It’s good to acquire a big number of friends and followers. More friends and followers mean more chances of attracting potential leads. But make sure to hold them tight because losing them can be very easy.
Being involved means being active, open, and participative. Get involved in chats, in tweets, or comments in wall posts. Start by opening a conversation in Facebook through sharing compelling material about your company. Other approaches include updating your status that includes questions asking people for their opinion on ongoing matters that concern the industry and of course – your business.
In Twitter, starting conversations is easy as updating your status in Facebook. Tweet about your business and create smart hash tags so interested followers can reply tweet or retweet – so as to attract more followers.
Make the Most of What You Know
Now that you’ve started conversations – never lose sight of them. Always monitor tweets and wall posts.
Get to know the people who’ve replied through tweeting or commenting on wall posts to fully understand what impressions they make out of your business. If these people retweeted or shared your posts, what other thoughts have they included? Write that down because that could serve as your stepping stone to even brighter ideas to tweet about.
Learn what topics are trending on Twitter and what materials are making the limelight on your Facebook’s news feed and determine how your business can take part in those topics. Find out what’s popular among your friends and follower’s interest and how you can turn that into profits.
Create a Dedicated Landing Page
Since now you’ve attracted a lot of prospects – they can’t help but click those ads you’ve posted on Facebook and Twitter. Make sure that those ads link directly to a landing page. The moment they click your ad, the next page they should see must contain the things they need – it might be information about your products, services, or contact details. Don’t link ads to your homepage. Most people will have lost patience finding about that ad you’re posting, before they ever do.
Know what to post on each social network. The people that follow you in Twitter may not share the same interest with the friends you gained in Facebook. Learn to make varied ad posts and don’t post the same material on Twitter and Facebook. Master the know-hows of both social networks and start making a name for yourself.